STRATEGY / PRE-LAUNCH

~/revuity/group / APPROACH

THE RULES WE PUBLISH.

A holding company is only as good as the rules it keeps when an opportunity looks exciting. These are ours, written down before any acquisition.

SCOREDVETOEDWRITTEN DOWN

// the 100-point screen

Every candidate is scored,
and every candidate faces a veto.

Proposed proceed threshold: 75 of 100 points, with no veto. Opportunities come from recurring customer needs and operating friction, and enthusiasm for technology alone never qualifies one.

CriterionWeightEvidence required
Demand durability25Paying users, churn and retention, replacement risk, contract quality
Unit economics and cash20Gross margin, contribution, working capital, realistic cash conversion
Capital efficiency20Validation cost, payback, required management and maintenance
Owner independence20Repeatable tasks, operator replaceability, measurable interventions
Risk and defensibility15Legal feasibility, data rights, competition, concentration, security
VETO

Any one of these
ends the conversation.

A high score cannot outvote a veto. We would rather pass on a good opportunity than carry a risk we cannot fund or defend.

  • An unlawful operating model
  • Missing data rights
  • Unverified ownership
  • No credible demand
  • No way to fund the downside

// what we will not do

Three exclusions
we hold ourselves to.

Written so that owners, founders and lenders can hold us to them as well.

01 / SIGNALS

Unproven edges

We will not back a venture whose main thesis is an unverified trading edge, spam volume, unsupported AI claims or an arbitrage that disappears at scale.

02 / SAVINGS

Imaginary savings

An acquisition that needs forecast automation savings to cover existing debt or replace current staff is excluded.

03 / TERMS

Equity without terms

Equity-for-services work requires enforceable ownership terms, data access, termination protections and cost recovery, or we decline it.

// first 100 days after a permitted close

Protect, redesign,
then verify.

Changes are reversible, measured against a baseline, and owned by a named operator.

DAYS 0 TO 30

Protect

Stabilize customers, people, cash controls, quality and access. No indiscriminate staffing cuts.

DAYS 31 TO 60

Redesign

Map bottlenecks, rationalize systems, prioritize safe automations and record baselines.

DAYS 61 TO 100

Verify

Deploy reversible changes, compare results, audit permissions, appoint an operator and publish a KPI pack.

// how cash moves

Obligations first,
the parent last.

A proposed allocation order for every business we come to own.

01 / OBLIGATIONSPayroll, taxes, debt, customer obligations and operating cash reserves.
02 / SAFEGUARDSSecurity, compliance, maintenance and critical operators.
03 / VALIDATED WORKInitiatives that clear hurdle rates and approved loss limits.
04 / PARENTRemaining cash moves up only where lawful, solvent and permitted by agreements.